The Kitchen is the New Garage: Entrepreneurship Around the World
The heroes. Kitchens may be replacing the proverbial startup garage.
In 2005 Johanna and Solomon Moriti of South Africa started Jo’M Cosmetics in their small kitchen with a small pocketbook. Only five years later Jo’M is taking South Africa’s retail market for black hair products by storm, replacing scalp-damaging hair softeners with butter from the indigenous shea nut. The prize-winning entrepreneur is getting ready to go global, starting in Europe.
In 2008, in the throes of Iceland’s epic economic meltdown, Lukka Palsdottir started the HaPP health caterer in Reykjavik from scratch—literally, scratching vegetables and grains in her kitchen to serve their first corporate customers. Today a lot is HaPPening as the company is an entrepreneurial hot spot in Iceland’s economic meltdown, with two dozen employees serving health up to Iceland’s corporations, schools, and households, and global ambitions are just around the corner.
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